Flora

Flora is an identity system that was created for Qualico and Streetside Developments homes, to promote a new townhouse development in the city of Winnipeg. This identity system was a team project developed by the Brandish design department. The creative was designed to attract young couples and families looking to invest in their first home.

The Flora colour palette is a blend of prairie neutrals and coral flourishes. With muted earth tones and pops of soft colours, Flora creates a warm and comforting environment that feels like home. The brand elements are building blocks that form simplified versions of what the future townhouses will look like. With a geometric style, combined with textures that reflect materials used in the new home development, the Flora brand elements give the identity a modern youthfulness.