Efficiency Manitoba

Efficiency Manitoba is a Crown corporation committed to achieving significant annual energy savings targets by offering cost-effective programs and services to Manitobans. This winter, Efficiency Manitoba wanted to incorporate illustrations into their billboard spot in downtown Winnipeg. The project was a collaboration with a Winnipeg agency called UpHouse and me as the illustrator.

The concept is based on the provided tagline, 'Stay cozy & save energy,' featuring an indoor scene of a couple relaxing in their living room with large windows behind them showcasing the winter scenery.