Blade Air

Blade is an air quality solutions company. They created the world’s first carbon filter with a replaceable carbon cartridge, with a mission focused on cost savings, time savings, and zero-waste. This marked the beginning of Blade Filters brand. The project was a collaborative effort of the studio Little Ghost Creative and myself.

The identity was started off by revisiting the previous wordmark, redeveloping a logo system, and creating an identity system that were all applied to a brand guideline. The were all applied to a brand guideline edges were curved out to soften the logos appliance to look more airy and light. Then, graphic elements were developed to illustrate the flow of air through the logo mark and to showcase photography of the products.